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My new YouTube name

Sent to the clurb · Sep 2026

Hello hello!
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In the last month, 3 major things have happened that may affect you so I wanted to share really quick before I get back to alchemizing.
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​1. I changed my YouTube channel name to The Lazy Alchemist​
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Changing my YouTube name was something that I felt coming for a while now, but I didn't know what it was gonna be. This isn't some rebrand because I'm a different person now, but the opposite.
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It describes exactly who I am.
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Somebody who pulls gold out of the mundane, everyday things, efficiently (aka lazily).
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And here's a meta example of this is how the name came to be...
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Not through some hardcore brainstorming session or with a branding coach or whatever they're called.
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The name just slipped out of my mouth while on vacation, slouched on the couch, chatting with friends about our Human Design charts.
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(I'm a Projector btw. iykyk why The Lazy Alchemist is just too good).
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I didn't know it was gonna be my YouTube name until I had a random urge to try it on my channel.
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It felt good.
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And true.
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Plus it's way easier to spell over Simie Iriarte.
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There's way more to this that I'll get into in another email, or maybe even a video. But just know that if you see The Lazy Alchemist in your home page feed using the same picture that's at the bottom of this email, that's me!
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​2. Task Alignment is now in its Autumn Equinox phase​
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After talking to several Summer Solstice users in Task Alignment, I've made two new simple tools to help you deal with overwhelm and decision fatigue.
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One of them involves mashing a cute green shuffle button and the other is boldly moving Task Alignment into its woo territory.

I wanna keep this email short, so I'll get into the details later.
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Just know that I've taken everything I've learned from you guys to refine (and remove) things in the app.
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Again, this is all based on the conversations from real people who have FOMO of not getting to everything, are in job limbo, or even spell cast as a form of self care.
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I've built systems on my end to keep the doors open at all times, still at lifetime access. So no more "Hey Task Alignment is open" emails! (thank googly gawd).
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​3. Coaching applications are open​
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For the first time since last year's harvest moon, coaching applications are open again.
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I'm still working on my coaching page that has all the deets, but if you wanna get a head start on everyone else and already know you need guidance before going into the new year, you can apply now ahead of time and get on a free call with me.
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Last year I didn't even get a chance to put up my coaching page before spots filled, but this year I promised myself I'd put up my page regardless.
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(I'm still working on being comfortable being seen as a coaching expert in public)
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Otherwise if you don't wanna apply until you have the deets, I'll let you know when the page is live!
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✌🏾TTYL!✌🏾
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Simie | The Lazy Alchemist

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